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Teach For America Dallas–Fort Worth

Celebrating Ten Years of Impact

A year-long campaign, a new brand, and a gala for Teach For America Dallas–Fort Worth's 10th anniversary.

  • Brand
  • Strategy
  • Messaging
  • Design
Teach For America logo

10th Anniversary Gala · February 28, 2019

  • The 10th anniversary logo: a large blue numeral 10 with the word years in script inside the zero, and Teach For America Dallas–Fort Worth in blue capitals.

    The 10th anniversary logo

  • The save-the-date, printed like lined notebook paper, with a folded paper airplane pointing to February 28, 2019 at The Bomb Factory.

    The save-the-date

  • The invitation's front: a Dallas skyline built from colorful book spines, each labeled with a sponsor's name, with a yellow school bus at the base.

    The invitation, a Dallas skyline built from books

  • The invitation's back, a die-cut skyline: the 10 logo, an invitation to an evening benefiting Teach For America Dallas–Fort Worth on February 28, 2019 at The Bomb Factory, with the attire Picture Day Best.

    The invitation, back

  • A die-cut skyline card thanking sponsors by giving level: Community Champions, School Leaders, Classroom Coaches, Media Sponsor, and Honor Roll.

    Sponsors, thanked by giving level

  • The reply card's back, a yellow school bus with ten seats for guest names under the heading Fill Your Bus.

    The reply card, "Fill your bus"

  • A gold star balloon printed 2/28/19 tied to a white gable box, with an apple, a small bottle of cider labeled Celebrate Progress with the 10 logo, a You're Invited card, and the skyline envelope.

    A VIP surprise: a balloon, cider, an apple, and an invitation

  • A hand setting the white You're Invited box on a doorstep in front of a turquoise door, with the gold 2/28/19 star balloon floating above it.

    Delivered to the door

  • Someone carrying the gold 2/28/19 balloon and the You're Invited box up the steps to a turquoise front door.

    On the way

  • A magazine ad: a smiling boy in a bow tie under the words Your future CEO, a quote about opportunity in America, and Teach For America Dallas–Fort Worth, celebrating 10 years.

    A D CEO ad

  • Three email headers showing yellow school buses driving along winding roads toward the 10 years logo.

    Email headers

  • The gala program's cover, designed like a black-and-white composition notebook with the 10 years logo and February 28, 2019 on the label.

    The gala program, designed like a composition notebook

  • A program page titled A Decade of Impact, with photos in circles and numbers such as 3,400 classrooms and 400,000 students served.

    Inside the program, a decade of impact

  • A program page on notebook paper listing the evening: the pep rally, recognizing honorary chairs, dinner and entertainment, a teacher's lesson, and end-of-day announcements.

    Inside the program, the evening

  • A dark blue program page headed Support Our Next Decade, explaining two ways to give.

    Inside the program, ways to give

  • A pledge card styled as math homework, its back, and a sheet of colorful stickers used to complete the donation.

    A pledge card styled as math homework, and its stickers

  • Eight colorful signs, including Stronger together, #ONEDAY all kids, Teach. Lead. Change the world., and 10 years.

    End-of-evening signage

  • Four tall banners, each profiling a Teach For America alum with a photo, a title, and the 10 years logo.

    Library banners profiling alumni

  • A coloring book's cover, Teach. Lead. Change the world, y'all, and three line-drawing pages with captions from the region's history.

    A coloring book of the region's history

  • Read the yearbook: A Decade of Impact, the 10th anniversary yearbook (PDF)

  • A folded timeline inside A Decade of Impact, headed 10 Years, 1 Vision, with photos and notes from 2009 to 2019.

    Inside the book, a decade of growth as a timeline

  • A kraft-paper notebook printed in white with Teach. Lead. Change the world. and Teach For America Dallas–Fort Worth.

    A notebook from the swag package

  • A pencil-shaped bookmark with a white tassel, printed with One day, all children in this nation will have the opportunity to attain an excellent education.

    A pencil bookmark from the swag package

The challenge

Teach For America Dallas–Fort Worth turned ten in 2019. The region wanted to celebrate a decade of impact with the people who made it possible, and to invite them to invest in the next one. It was never going to be a one-night event: a year-long campaign would build toward a gala.

What we did

I led the communications strategy for the campaign and designed everything people saw and held, from the first announcement to the thank-you card. The one thing I did not design was the event space.

  • A 10th anniversary logo and brand
  • The announcement, the save-the-date, and email headers
  • The invitation suite: the invitation, a sponsor thank-you card, and a reply card
  • A VIP surprise delivered to the door: a star balloon, cider, an apple, and an invitation
  • Ads for D Magazine and D CEO
  • The gala program, end-of-evening signage, and library banners profiling alumni
  • A pledge card styled as math homework, with stickers
  • A coloring book of the region's history
  • A swag package, including a notebook and a pencil bookmark, used throughout the year
  • A commemorative book, A Decade of Impact

Results

  • A year-long campaign culminated in a gala on February 28, 2019 that exceeded its goals: 440 people attended (the goal was 300), and it raised $1.3M for Teach For America Dallas–Fort Worth.

What they said

Lane's team can whip up just about any item you need to bring your vision to life, but what's even more important in our partnership is the discipline to focus on what matters most. They always bring us back to reality by asking: What is going to have the biggest impact on the goals we are working toward?

Rea Foster, Senior Vice President, Teach For America (Former)

Let's build something together

Say hello

Or email hello@lanelowe.com.