A Website for a New Way of Working
A website for a 64-year-old private foundation's shift from a program-based to a place-based way of working.
See the project T.L.L. Temple Foundation: A Website for a New Way of Working
Strategy, design, and build for place-based organizations.
Since 2009, I have helped mission-driven organizations turn their work into brands that inspire people to act.
Why work with me
One team, start to finish
I lead all work — from strategy through execution — so there is no handoff between consultants or agencies.
17 years in the field
I spent 17 years inside nonprofits and place-based organizations, so I know firsthand how to communicate their impact.
Simplifying is my superpower
I turn complex data into compelling stories, brands, and websites that make it easy to understand the work.
Selected work
Making a New Organization Easy to Understand
Brand, messaging, and website for a new kind of place-based organization in Dallas, in an ongoing partnership since CPAL's launch in 2018.
See the project Child Poverty Action Lab: Making a New Organization Easy to Understand
My approach
Strategy + design process
1 · Gather
The numbers
Quantitative data like grantee reporting, impact metrics, and capital unlocked.
The stories
Qualitative data like stories and testimonials from across your work.
Example: CPAL
CPAL: the numbers on child poverty in Dallas, plus stories from families and partners, in one place.
2 · Align
The throughline
A shared identity that holds everything together. It can be as big as a mission statement or a name, or as small as a tagline or a campaign theme.
Example: CPAL
CPAL: a shared identity built around one idea, cutting child poverty in half in a single generation.
3 · Format
The product
Print, digital, interactive, bold, unique — a form that matches the content within.
Example: CPAL
CPAL: a website, a report, and one-pagers, each shaped for the audience it needs to reach.
4 · Build
Design and development
Copy, design, and data visualization developed in partnership.
Example: CPAL
CPAL: the Big Bets framework becomes the site's structure, with design and code built together.
5 · Deliver
Production
Final products that speak to your intended audiences and inspire them to act.
Example: CPAL
CPAL: a launched brand and website, with compelling messaging and calls to action.
Review and refine (4 · Build back to 2 · Align)
Let's build something together
Say hello
Or email hello@lanelowe.com.