Services and process
A program, organization, or place is only as strong as its perception. To do good work requires being known, trusted, and effective. A strong brand builds awareness, communications cultivate trust, and results that get shared get recognized. Here's how we do it:
Services
Strategy
Finding the one idea that holds your story together, and the plan to get it to the people who need to hear it.
Design
Reports, books, and digital pieces in a form that matches the content inside, from layout to data visualization.
Web design and build
Websites designed and built to be run by your own team: the right tech stack for your goals, working inside the platform you already have when that's the best choice, and training and documentation so your team can update it confidently.
Writing
Clear, human copy for impact reports, annual reports, and strategy guides, built from your numbers and your stories.
Editing
A careful read of your draft for clarity, tone, and consistency, so the whole piece sounds like you.
Project management
Keeping the data, the reviewers, and the deadlines moving together, from kickoff to final files.
My approach
Strategy + design process
1 · Gather
The numbers
Quantitative data like grantee reporting, impact metrics, and capital unlocked.
The stories
Qualitative data like stories and testimonials from across your work.
Example: CPAL
CPAL: the numbers on child poverty in Dallas, plus stories from families and partners, in one place.
2 · Align
The throughline
A shared identity that holds everything together. It can be as big as a mission statement or a name, or as small as a tagline or a campaign theme.
Example: CPAL
CPAL: a shared identity built around one idea, cutting child poverty in half in a single generation.
3 · Format
The product
Print, digital, interactive, bold, unique — a form that matches the content within.
Example: CPAL
CPAL: a website, a report, and one-pagers, each shaped for the audience it needs to reach.
4 · Build
Design and development
Copy, design, and data visualization developed in partnership.
Example: CPAL
CPAL: the Big Bets framework becomes the site's structure, with design and code built together.
5 · Deliver
Production
Final products that speak to your intended audiences and inspire them to act.
Example: CPAL
CPAL: a launched brand and website, with compelling messaging and calls to action.
Review and refine (4 · Build back to 2 · Align)
Let's build something together
Or email hello@lanelowe.com.