WorkTogether
Renaming and Rebranding a Talent Company
A new name, brand, rollout strategy, toolkit, and website for a company that connects talent and organizations.
The challenge
WorkTogether, formerly WorkMonger, wanted to stand out in the fast-changing employment and recruitment sector as more than a company that makes job matches: one that forges meaningful workplace connections between talent and organizations. The main challenge was to clarify its identity and message so they would resonate more deeply with its core audience.
What I did
- Name and tagline
- Brand
- Brand rollout strategy
- Brand toolkit
- Messaging and copywriting
- Graphic design
- Website (worktogethertalent.com)
Results
- The rebranding and strategic marketing efforts led to an increase in brand recognition, lead generation, and revenue.
- The new name and brand have been instrumental in communicating the company's mission and values, attracting both companies and job seekers who share its vision.
Why it matters for place-based work
- A name and identity built around the relationships the organization exists to create.