Trust Her
A Brand and Website for a Maternal Health Initiative
Messaging, graphic design, and a website for Trust Her, a maternal health program of the Child Poverty Action Lab in Dallas.
The challenge
Trust Her is a maternal health program of the Child Poverty Action Lab in Dallas. Its goal is to reduce the teen pregnancy rate by 50% in five years.
What I did
I brought Trust Her's visual identity to life through a system of branded tools:
- Messaging and copywriting
- Graphic design
- Website design and development (trust-her.org)
- Collateral, infographics, and pitch decks
Results
- The branded tools helped enable the CPAL team to raise $10M to support contraceptive access at clinics across Dallas.
Why it matters for place-based work
- A citywide goal made easy to understand and to fund.
- Creating systems-level change in one city.