Perot Museum
A Bilingual Virtual Science Experience for Students
Go-to-market strategy, copywriting and translation, and design for a bilingual virtual science experience for students during the pandemic.
The challenge
During the pandemic, the Perot Museum hired me to strategize and develop a bilingual virtual experience for students to engage in science learning.
What I did
- Go-to-market strategy
- Copywriting and translating
- Graphic design
- Marketing materials and an email campaign
- A web page for the experience (the program page on perotmuseum.org)
Results
- In its first season, more than 90,000 students registered for the pilot episode.
- Feedback from students, educators, administrators, and parents was overwhelmingly positive, with several districts incorporating the experience into their curriculum.
Why it matters for place-based work
- A Dallas institution reaching students and families in two languages.
- A launch plan, copy, and design built together.