Lyda Hill Philanthropies
Naming and Branding an Initiative for Women in STEM
A name, tagline, brand identity, and campaign strategy for a new initiative to help more women and girls see themselves in STEM.
The challenge
Lyda Hill Philanthropies sought a strategic branding partner to help bring a new initiative to life. The idea: if more women and girls see themselves in STEM, then they are more able and willing to choose those career paths.
What I did
- Naming and tagline development: the initiative became If/Then, with the tagline "If then, she can."
- Brand identity, with a nod to the universe of possibilities the initiative opens
- Campaign strategy, including a marketing campaign that illuminated more than 100 women scientists and explorers
Why it matters for place-based work
- A name and a brand that carry a funder's idea to a wider audience.