DC Charter School Alliance
One New Brand for Two Merging Organizations
A new name, brand, and website for two Washington, DC organizations merging into one.
The challenge
The DC Association of Chartered Public Schools and Friends of Choice in Urban Schools (FOCUS) were merging, and their leadership teams needed support and alignment to do it well: a unified brand, streamlined communication, and the launch of a brand new organization.
What I did
- Name and tagline
- Brand
- Rollout strategy
- Executive communications
- Messaging and copywriting
- Graphic design
- Website (dccharters.org)
Results
- A new brand launched for two organizations merging, resulting in greater cohesion in the DC charter school community.
Why it matters for place-based work
- Two organizations, one identity for a city's charter school community.
- A rollout plan, not only a new logo.