Change Summer
Launching a Nonprofit Brand for Summer Camps
A nonprofit brand, camp sub-brands, and campaigns for an organization that creates co-branded summer camps with charter schools.
The challenge
Summer camps give elementary and middle school students a tight-knit community in a safe setting for exploration, learning, and fun. Change Summer is a nonprofit that creates co-branded camp partnerships with high-performing charter schools. I helped launch it.
What I did
- Nonprofit brand and camp sub-brands
- Stakeholder engagement
- Messaging and copywriting
- Graphic design
- Website (changesummer.org)
- Marketing campaigns for fundraising, student recruitment, and staff recruitment
Results
- With my support leading innovative fundraising and recruitment campaigns, Change Summer expanded 300% from year one to year three, providing enriching summer experiences for 10,000 students across four camps (and growing).
Why it matters for place-based work
- A brand that works for the nonprofit and for each partner school's camp.
- Campaigns for donors, families, and staff together.