Bellwether
A New Brand for a New Strategic Direction
A new name, brand, messaging, and website for an organization entering its next era under a new strategic plan.
The challenge
Bellwether, then Bellwether Education Partners, was ready for its next era under a new strategic plan, but unsure how to bring it to life, inside or outside the organization. Its brand did not reflect its sophisticated and transformative work.
What I did
I aligned Bellwether's name, voice, and visuals to its new direction:
- Name and tagline
- Brand
- Messaging and copywriting
- Graphic design
- Website (bellwether.org)
I then launched the new brand with Bellwether's team through trainings, and to the public through the website, sub-brands, and collateral.
Why it matters for place-based work
- A name, voice, and visuals that match a new strategic direction.
- A launch inside the organization first, so the team can carry the brand.