ATLAS Fellows
A Name, Brand, and Website to Launch a Finance Fellowship
A name, brand, messaging, and website to launch a nonprofit that opens doors to careers in finance for talented, under-resourced students.
See the work
The ATLAS logo
The submark
The color palette
The typeface
The brand on merchandise
The ATLAS website, Home
The ATLAS website, Become a Fellow
The challenge
ATLAS Fellows began in 2021 with a big idea: open doors to careers in finance for talented, under-resourced students, with four years of support that includes college scholarships, paid summer internships, mentorship, and a community of Fellows. As a brand-new nonprofit, it needed a name, an identity, and a website that could explain that idea simply and bring in its first class.
What we did
- A name and a shared language for the program, including calling its students Fellows
- A logo, submark, color palette, and typeface
- A brand guide, so the identity stays consistent
- An identity profile and messaging guide
- A website, from the sitemap and copy to design and launch atlasfellows.
org - A welcome letter and welcome package for the first Fellows
- Executive communications and student stories
Results
- The new name, brand, and shared language helped ATLAS recruit its first cohort of Fellows and launch as a competitive fellowship in the summer of 2021.
What they said
For me, the partnership has gone beyond those specific deliverables, it's really been a thought partnership with creative, smart, experienced people, who helped us get more clear on our work and our goal and our mission.
Phoebe Anderson, Founding Executive Director, ATLAS Fellows
Why it matters
- A name, a look, and a message that launched a modern nonprofit organization serving a traditional finance field.
- Student and leader voices at the center of the story.